I’m not a huge fan of OK Go’s music as I am of some of their music videos. However, this might be one of the most creative music videos I’ve seen. It’s just jaw-dropping what they did. If only they could have played it during half-time and not point people to the video, it could have won a lot more acclaim (or at least I think it could have).
Oh. And if only they used something other than a Chevy…
I think this commercial is both awesome… and horrible:
[youtube:http://www.youtube.com/watch?v=idLG6jh23yE]Awesome: The first segment with Didier Drogba and all of the Ivory Coast cheering as he’s about to score…
Horrible: … except for the fact that Cannavaro (well, more of Italy) not being scored on.
Awesome: The part with Rooney being the scapegoat one moment and then hero the next. Oh, and hugging the Queen of England and schooling Federer in table tennis.
Horrible: Kobe Bryant in a commercial about the World Cup. Obviously, Lakers in such commercials is an automatic lame.
Double horrible: Ronaldinho isn’t going to be playing in the World Cup, yet Nike publicize him as playing. Way to get the soccer newbies’ hopes up.
Awesome: Cristiano Ronaldo megging Homer Simpson… And Homer actually realizing what just happened.
Horrible: Cristiano Ronaldo in a Nike commercial.
But yeah, in the words of Aaron Cohen (guest writer on Kottke.org) on the commercial: “If this doesn’t make you feel a little tingly, you’re probably going to want to go on vacation from June 11 – July 11.” So true.